These days, you can’t swing a cat without hitting an advertisement. Nor should you because that’s animal cruelty. Feline rights aside, have you noticed that online ads actually stalk you? Does this sound familiar? You click on a pair of sandals from your favorite eCommerce merchant but don’t buy them. Perhaps you then leave that site to read the news (i.e. celebrity gossip blogs) and then an ad with the item you JUST left is there saying “Hello there, pretty lady! Remember me, the footwear you left behind? I know you didn’t mean to. So come back here, put your credit card number in, and I’ll be at your house in 1 - 2 days”. Technology is a clever little devil, and there are a million and one ways to make sure we don’t forget. Hurry, we must all unplug from the matrix! Ok, sorry, I’m overreacting a smidge.
I’m going to go a little old fogey here for a moment, and say that back in the day I didn’t need a 360 degree onslaught for a Brand to be burned into my brain. I knew about Calvin Klein because of Kate Moss and Mark Wahlberg in their underoos. Anna Nicole Smith as modern-day Marilyn Monroe made Guess a household name. And of course, my favorite supermodel of all time, my original girl crush, Christy Turlington in the Eternity campaign. Not at all unexpected, this timeless beauty is being featured again in a brand new ad. This go-around it’s a family affair with her not-too-shabby-himself husband, Ed Burns. Did you hear that? That’s my brain short-circuiting from all of the hotness. Now THAT'S effective marketing.